Brilliance Auto: A Chinese Automaker with Global Ambitions
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR369
Case Length : 22 Pages
Period : 2003-2009
Pub Date : 2010
Teaching Note : Available
Organization : Brilliance China Automotive Holdings Ltd
Industry : Automotive
Countries : China, US, Germany
To download Brilliance Auto: A Chinese Automaker with Global Ambitions case study
(Case Code: BSTR369) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
<< Previous
Introduction Contd...
|
The company expected to clear all the regulatory requirements by the end of 2009. Brilliance Auto was the first Chinese automaker, and as of 2009 the only one, which had managed to make an entry into the coveted western European auto market with its own brand of vehicles. It was in 2007, that it entered the European auto market through Germany, and over time introduced its two sedans - the BS6 and the BS4. By August 2009, the company claimed to have sold about 4,000 of its sedans in Europe.
Brilliance Auto was one of the major independent Chinese automakers, like Chery Automobile (Chery)5 and Geely Automobile (Geely)6, who sold their vehicles in China under their own brands.
|
|
Many of the top Chinese auto manufacturers mostly manufactured vehicles as part of joint ventures (JVs) with foreign auto companies and sold them under the foreign brands (See Exhibit IA, IB,IC for an overview of the Chinese auto market).
Brilliance Auto initially started out manufacturing minibuses and auto components in 1992. In 2002, the company launched the first indigenously developed Chinese car, the Zhonghua sedan...
Excerpts
>>
|
